Summary
It was an individual assignment in the fourth semesters. It required to create of a brand for a coffee store. Begins from named to branding system and researching to marketing planning.
Brand System
Named: Flow Coffee
- 1, The smell of coffee flowing in the air；
- 2, Time flows slowly；
- 3, The coffee in the cup is flowing under the lights；
Flow Coffee represents a more relaxed lifestyle. You can follow your nose and try a cup of rich coffee that stirs the senses with strong flavours. You just enjoy your time with your friend to make full use of leisure time to read your book or do your work, there is no relationship with the outside world and not be aware of the time passing.
Logo
Mood Board
Typeface & Color Palate
Persona
Target Consumers
Flow Coffee target consumers are people who have some expectation for coffee. They concern about the environment and atmosphere of the coffee shop.
Our Website
Mobile App
